We want to enable every customer to apply various make-up products quickly and precisely. Be it for beginners or advanced. Make-up should not be a daily routine, but a unique experience that can give every customer a good self-esteem.
The idea for the.brushes was to create brushes that are also suitable for absolute make-up beginners and are of high quality.
The brand was founded by Kim @die.kim. Together with her, we also founded the brand Die.Organizer, but this has now taken on such a large dimension that Kim has decided to hand over her brand to Nadine @aboutdina. Nadine is the new brand face and is completely behind the brand.
Not only the products themselves, but also the design of the website shows some special features, such as the product detail pages where you can find a detailed explanation of the function of each brush and even graphically depicted possible areas of application.
Most of the marketing is done by Nadine with the support of die.kim GmbH, which emerged from LFH. We also created our own Instagram account @diepinsel, which is regularly updated with content. All texts on the website have been SEO optimised. In addition, social ads are regularly placed on Instagram and Facebook.
Be it the packaging, the product design or the details in each product from the high quality finish to the engraving of the logo on each brush.