Personal advice
With personal advice and her own perspective on her life, Esra tries to help the readers. It is meant to give many women courage and strength not to let numerous low blows get them down and to keep going.
The product
The idea came from Esra herself, she is a journalist and has loved writing all her life. Accordingly, it has always been a great wish of hers to publish her own book. Since a lot has happened to her in her private life in the last few years, she decided to simply write everything down. The book reflects Esra’s life with its ups and downs and at the same time motivates the reader with personal advice. “Life is beautiful, there was never any question of easy” is one of Esra’s guiding principles, which she wrote in her own book “Ways of My Life”.
IT IS OFTEN SAID IN LIFE: ALL THAT GLITTERS IS NOT ALWAYS GOLD. THIS IS EXACTLY THE PROVERB THAT ESRA WOULD LIKE TO POINT OUT TO HER COMMUNITY AND THE READERS WITH HER OWN BOOK, BECAUSE ESRA HAS ALSO GONE THROUGH DIFFICULT TIMES AND GOT UP AGAIN EVERY TIME.
Vision
esraworld
Brand face
28-year-old Esra @esraworld loves to sing and write. She describes herself as a jealous, chaotic, always grinning, positive and clumsy woman. Besides writing, music has accompanied her all her life.
Online Shop
With this brand, we have also integrated the shop directly into Ezra’s blog, so that a blog reader can also get directly to the shop in a short way.
Marketing
Marketing was handled exclusively by Esra through her own Instagram channel.
Special feature
The great special feature of the book are the numerous QR codes on many different pages. Because behind each QR code hides Esra’s very personal film music, which fits perfectly to the respective passage in the book.
